Joki Forum gathered the Turku Science Park community to explore a current topic: the future of sales and marketing in 2024. The speaker was Tuomas Tikka, Creative Lead at creative marketing agency Avidly.
In his speech, Tuomas Tikka presented various advertising methods where customer insight and creativity meet. The presentation featured several examples of successful advertisements that had creatively showcased their products or services.
From customer insight to sustainable business
Advertising often emphasizes customer-centricity. Tikka pointed out in his speech that product-driven advertising also works when done correctly. In both cases, the most important thing is a true understanding of customer needs and wishes.
The discussions also emphasized sustainability in a new way. Companies must take responsibility for their environment and society, and this should also be reflected in their marketing. Using examples, Tikka illustrated how companies can improve the industry's efficiency and create new business opportunities through their actions. Finally, he emphasized the importance of changing one's perspective so that companies can stand out from their competitors and positively surprise their customers.
Creativity flourishes in an open atmosphere
The event also delved into how to create the right growth platform for creativity. Tikka emphasized that for creativity to flourish, an open atmosphere is needed where everyone feels accepted and there is no need to fear or be ashamed of bad ideas. For creativity to truly bloom, every member of the group must feel a sense of belonging.
Openness and respect for others create fertile ground for new ideas and thoughts. Everyone must understand that the fear of being rejected can be a barrier to creativity, which is why it is important to promote open discussion and idea sharing without fear of shame.
Joki Forum brings the Science Park together
Joki Forum is a regular breakfast event organized at Visitor and Innovation Centre Joki, addressing current topics in working life and the corporate world.
Invitations to the event are sent to all Joki partners and customers of Turun Teknologiakiinteistöt.
