Joki Forum brought together the science park community to explore the significance of appearance in working life and all interpersonal interactions. The speaker at the event was Outi Sarpila, Professor of Sociology at the University of Turku. Sarpila has led a research team that, among other things, authored the book The Appearance-Based Society – External Appearance as Capital in 21st Century Finland.
In her work, Sarpila studies appearance and inequality. Her research shows that men benefit more from an attractive appearance in their careers. For women, however, attractiveness can sometimes work against them, as the stereotype that a beautiful woman cannot be intelligent still persists in the workplace today. Although women spend significantly more time and money on their appearance on average than men, a style that is too polished can be perceived as too formal, especially in the case of women.
Joki Forum brings the Science Park together
Joki Forum is a regularly held breakfast event at Visitor Centre Joki, focusing on current topics in working life and the corporate world.
Invitations to the event are sent to all Joki partners and Turun Teknologiakiinteistöt clients.
The Joki stakeholder magazine Biz will be published again in May, and the upcoming issue will delve deeper into the appearance-based society in an interview with Outi Sarpila. Subscribe to Biz for your office or home here.